My Beginning

Hm, where do I start?  I think I'll start by telling you my theory behind my store right now.  Tomorrow I'll start with the defining of my branding.
   I started my store on the idea that every item would be based off a story or character from history or myth.  That is where my creative block decided to pop up.  So many possibilities, no defined market or parameters.  Needless to say, I put up the items, ones I knew then were merely placeholders until I got better pieces, and haven't touched the Etsy store since.  I used the excuse that I was practicing other techniques to get around the block.  I have tried a few new things but my mind has gotten away from the online store aspect of my business and gotten distracted by the various crafts I can use.
   I'm adjusting the basic idea of the store to a shop online selling elegant wire and stone jewelry but that is all I have so far.  Just minimizing the focus that much has given me ideas but I'm not starting on new product until I know my brand (which I'll explain tomorrow), my target market, and have my business plan finished.  All of that will create a funnel to narrow my focus, removing the dizzying array of possibilities to reveal the best options for going forward.  I might have saved a year of procrastination if I had just taken a month or two when I started to go through these steps.  Oh well, the best thing about business, and life, is that it is never too late to rethink, adjust, and improve things that aren't yet amazing.  Let the process begin!